A recent study by Experian Marketing Services found that 56% of the brands they tested experienced a higher unique open rate when using symbols in subject lines. For example, the most popular symbol — the black heart — resulted in an open-rate lift of 2.2%, while the black sun with rays increased open rates by 14.9%, and an umbrella produced a 50% lift.
In addition to a potential lift in open rate, adding an Emoticon in an email subject line also can save space. A lot of words can be replaced by a simple icon and that can help you fit more into the most important space in the user’s inbox.
What is clear is that adding an icon will make your email stand out and can potentially convey some emotion.
Introducing the Emoticons Addon for Interspire Email Marketer
Within the graphic interface and editor you can select the emoticons you would like displayed on the mail subject line. That addon allows to use 4 bytes emoticons adding compatibility with the latest emoticons (see image below).
The emoticons are displayed as black and white on Interspire subject field but when they appear in the email client they appear as full color images.
Order once, use it in any IEM installation only $695 ORDER HERE
Thursday, January 26, 2017
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